Ryan Herd of One Sound Choice[/caption] If you’re the type who only thinks of CEDIA for one week out of the year, you may be wondering what we’re doing the other 51 weeks. From free and discounted education, to consumer awareness, to legislative advocacy, there’s a lot going on behind the scenes to benefit our members.
But you don’t have to take our word for it: We talked to Ryan Herd, CEO of One Sound Choice
in Pompton Plains, N.J., to hear why his company keeps renewing their CEDIA membership
and returning to CEDIA EXPO
CEDIA: Tell us about your company.
Ryan Herd: We’re a residential and commercial technology company and we also happen to be a design/build firm. We’re basically your typical small-business CEDIA company.
CEDIA: You have been a CEDIA member since 2002. What do you get out of your membership?
Herd: First off, it’s valuable to me to support our industry. Second, it’s good to have eyes on what’s going on around us, like laws that are coming into effect – things I’d like to do myself but don’t have the resources or the manpower for. And of course, where else can you go to learn about the latest in technology and get the training necessary to implement it? Plus, the training is always evolving and keeping relevant.
CEDIA: You have participated in the CEDIA Benchmarking Survey as well as roundtable sessions. What does your company gain from these?
Herd: For me, it’s a check-and-balance to make sure I’m doing the right thing. For example, I just hired new people and I wanted to make sure I was paying them fairly. I went to the Benchmarking Survey report to see what other companies are paying across the board in other areas. For things like roundtables, it’s great finding out what others are doing. We all share war stories, which is fun, but I also find that what I have an issue with here in the Northeast, maybe a guy in the Midwest has a better way of doing what I’m trying to do. I’ve been in the industry since 1989, so now I’m specifically looking for those “a-ha” moments.
CEDIA: You mention on your website that you have CEDIA Certified employees on staff. Why is it important to display your credentials?
Herd: We want clients to understand we’re a professional company that invests in our employees. It takes time and money to go to CEDIA [EXPO] for a week. But by going there, we show that we’re better qualified as a company to do their installation, fix their problem, or improve their lifestyle.
CEDIA: What kind of training have you benefited from the most?
Herd: The latest classes on IP are very relevant going forward, because every Blu-ray or receiver needs an internet connection now, and we need to understand how that works. I also had a phenomenal class on processes and efficiency. At this stage, we’re trying to figure out how to do more with less. Part of that is becoming more efficient through our processes. When we go to CEDIA [EXPO] and find those nuggets, it’s helping us to refine who we are and how we service our clients.
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