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Marketing 101: The Fundamentals of Marketing & Branding (ESCR121)

Better market your business by learning how to create a compelling brand that will form the foundation for future success.

CEU Value: 1.5

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General Info Details
Register for Class Register for Class! - $80.00
Class Information Details

Learn what marketing is, what it does, and how to develop a strong brand foundation for your marketing process.

At the conclusion of this course, participants should be able to:

  • Define marketing and identify its many activities
  • Recognize and align key components of their brand and its promise
  • Identify the strategic elements of marketing
  • Develop targeted activities consistent with their promise

This eCourse consists of an in-depth lecture of course content segmented in small, organized chunks and married with additional material. Types of material in this course include:

  • Quizzes
  • Comprehension activities
  • Downloadables such as worksheets, reference documents, diagrams, and additional reference material

A post-assessment test is included. A 70% is needed in order to receive CEUs.

After registering, this eCourse will be available for 90 days. To access, log in to and select My CEDIA then My Training.

Class Length: 1.5 hours


Regular Price: $80
CEDIA Member Price: $50


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