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Introduction to Sales (ESCR100)

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Build a successful foundation for your sales career by learning to identify your customers' communication styles and formalize your sales process.

CEU Value: 1.5

REGISTER - $80.00


Lay down a foundation for your sales process. In this course, identify and analyze the diverse range of customer and sales styles. Learn ways to quickly spot a customer’s communication style and adjust the sales approach to fit their needs. At the conclusion of this course, you should be able to:

  • Describe the three steps in the sales process
  • Describe the characteristics and benefits of using consultative selling techniques
  • Identify cues that indicate a potential client's communication style and ways to adapt selling technique to address the style
  • Identify your sales style and factors that influence the buyer’s decision
  • Explain the importance of a consistent selling process

This eCourse consists of an in-depth lecture of course content segmented in small, organized chunks and married with additional material. Types of material in this course include:

  • Quizzes
  • Comprehension activities
  • Real-life scenarios
  • Flash cards
  • Downloadables such as worksheets, reference documents, diagrams, and additional reference material

After registering, this eCourse will be available for 90 days. To access, log in to and select My CEDIA then My Training.

Class Length: 1.5 hours

Regular Price: $80
CEDIA Member Price: $50

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