Weekly Tip

Leslie Stevens, Eclipse Marketing

Good Reasons to Start a Blog

Hosting a blog on your website offers many benefits that you might not be aware of. First, blogs are an easy way to update your website, which helps your search engine rankings (SEO). Second, it gives readers a reason to go back to your website on a regular basis, especially if your engaging in social media activities. Last but not least, it shows new visitors that you’re current with today’s technology trends. Many consumers will make the assumption that if you’re a good AV integrator you’ll have a good website to illustrate it. We know that’s not necessarily true as websites are not reflection of your technical skills. However, the average homeowner doesn’t necessarily know the distinction. Their perception is reality.

Keeping a blog updated on a regular basis can be a daunting task. However, it is manageable if you plan one day a week to simply type one comment. You don’t need to go overboard, just a couple sentences will do. If you simply don’t have time, assign the responsibility to someone in your company or farm it out to a marketing firm who specializes in the industry. Check with CEDIA to find a listing of preferred member partners.

Leslie Stevens of Eclipse Marketing, a Member Benefits Provider, provided this marketing tip. www.eclipsemarketing.net