Press Room
For
Immediate Release
January 29,
2004
Media Contacts:
Jamie (Antcliff) Riley
CEDIA
317-328-4336
jriley@cedia.org
CEDIA Partners with Gary Kayye's rAVe eNewsletter
New eNewsletter to serve as major news source for distributors, integrators and manufacturers in the Home AV market
Chapel Hill, NC – January 29, 2004 – Kayye Consulting, publisher of Gary Kayye's rAVe eNewsletter for the Pro AV market – http://www.kayyerave.com – and CEDIA, the premier global trade association for design and installation of electronic systems for the home, announce a new eNewsletter targeting the burgeoning home theater and home automation market.
"Gary Kayye's rAVe is now celebrating its first anniversary and the reception has been tremendous," said Gary Kayye, CTS, founder and Chief Visionary for Kayye Consulting and publisher of the eNewsletters. "Our primary business is assisting AV dealers and integrators in keeping up on technology and identifying, and taking advantage of, future trends that can positively impact their businesses. As a result, we are often called upon by manufacturers for marketing and product planning based on that close relationship with the distribution channel. Those relationships provide our consulting firm in a unique perspective of news and trends which have been the contents of Gary Kayye's rAVe."
"What we hear now," continued Kayye, "is that the channel and the manufacturers in the home theater and home automation market need such a service as much, if not more, than their Pro AV counterparts. The home market is rife with unique marketing challenges. In rAVe Home Edition, we will be addressing those challenges and how to overcome them and, of course, not just report news but explain why it's important to the market, and especially to the channel."
"CEDIA is very excited to be a part of rAVe Home Edition," said Brittany Nims, CEDIA director of communications. "With its large subscriber base, rAVe is a great avenue for targeting industry members involved with video, audio, display and networking products."
Just as Gary Kayye's rAVe eNewsletter addresses news and issues relating to the distribution channel for Pro AV, the new rAVe Home Edition – http://www.ravehome.com – will help home theater and home automation distributors and integrators keep up on the news and understand the impact of that news on their businesses.
Initial sponsors of rAVe Home Edition include partner CEDIA as well as Da-Lite Screen Company, TVOne, Crestron and LG Electronics.
rAVe Home Edition will be produced by the editorial staff of Gary Kayye's rAVe and will feature editorial contributions from one of CEDIA's founders, Rob Gerhardt. Gerhardt was on the first CEDIA Board of Directors and has since served in a number of positions, including running the first CEDIA EXPO and helping to guide it to the large exhibit and conference that it is today. As a trainer, Rob has made more than 120 presentations at CEDIA, CES and more. His articles have appeared in The Wall Street Journal, Entrepreneur, Popular Science, Audio Video Interiors, Electronic House, Security Dealer and Audio Video Retailer.
As a dealer, Rob has been involved in over 900 installations over a 29-year career.
rAVe Home Edition will be emailed twice a month to opt-in subscribers. To subscribe, go to http://www.ravehome.com
About Kayye Consulting
Established in 1997, Kayye Consulting, Inc. was founded as a strategic marketing firm. Since then, Kayye Consulting ( http://www.kayye.com ) has developed a reputation as the leading provider of marketing consulting and training development services in the ProAV industry in addition to publishing the ProAV market's only AV-insider eNewsletter rAVe ( http://www.kayyerave.com ). Based in Chapel Hill, NC, Kayye Consulting is now under the leadership of Jody Thomas, CTS and Gary Kayye, CTS. Clients have included Sony, Lutron, Crestron, InFocus, NEC, Da-Lite, Sanyo, Crestron and over 35 other ProAV manufacturers and integration firms.
About CEDIA
CEDIA is a global trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has approximately 3,100 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. CEDIA is a not-for-profit organization based in Indianapolis, Ind. For more information on CEDIA, visit the association's web site at http://www.cedia.org or call 1-800-669-5329.
About Da-Lite Screen Company
Da-Lite Screen Company is the world's largest and oldest manufacturer of projection screens. Da-Lite provides projection screen solutions for any environment or display application. Having first invented the projection screen, Da-Lite has continued to introduce new and innovative designs to meet the ever-changing needs of the audiovisual and communications industry. More information is available at http://www.da-lite.com
About TV One
TV One specializes in video image conversion products and offers a complete range of Scan Converters (Down Converters), Video Scalers (Up Converters), Universal Image Processsors, Genlock-Overlay Keyers, Signal Distribution Products, DV-to-Analog Converters, Standards Converters, Digital Video Recorders, Video Archiving Solutions, LCD Monitors and Video, Audio and VGA Cables. More information is available at http://www.tvone.com
About Crestron Electronics
Crestron Electronics is the world's premier manufacturer of control, automation and AV distribution solutions for connected homes. Only Crestron offers Total Home Technology, the single source to manage, integrate and control all the systems and technologies that keep us comfortable, entertained and secure, including audio, video, computer, lighting, HVAC and the Internet. For more information, go to http://www.crestron.com
About LG Electronics
LG Electronics (Korea Stock Exchange: 6657.KS), established in 1958 as the pioneer in the Korean consumer electronics market, is a major global force in Electronics and Information & Communications products. More than 55,000 employees working in 76 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. LG Electronics is focused on promoting Home Network and Mobile Network businesses based on cutting-edge multimedia application technology along with Information and Communication Technology as its core business areas. For more information, visit http://www.lge.com
To learn more about becoming a founding sponsor, contact advertising@kayye.com or call 919.969.7501.
Copyright 2004 - Kayye Consulting - All rights reserved. For reprint policies, contact Kayye Consulting, 400 Meadowmont Village Circle, Suite 425 - Chapel Hill, NC 27517 - 919/969-7501. Email dharrison@kayye.com
Gary Kayye's rAVe contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors.
CEDIA is a global trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has approximately 2,900 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. CEDIA is a not-for-profit organization based in Indianapolis, Ind. For more information on CEDIA, visit the association’s web site at www.cedia.org or call 1-800-669-5329.
