For Immediate Release
April 28, 2006
Press Contacts:
Jamie Antcliff
CEDIA
jantcliff@cedia.org
(317) 328-4336, ext. 119
John Barber
BDMetrics
jbarber@bdmetrics.com
408-439-9083
Joshua Hall
Publicis
joshua.hall@publicis-usa.com
(317) 639-5135, ext. 116
CEDIA Partners with BD Metrics to Create “My CEDIA
EXPO” Relationship Technology
Online Tool Personalizes the CEDIA
EXPO Tradeshow Experience
Indianapolis, Ind. – CEDIA is partnering
with technology software developer BDMetrics to revolutionize the CEDIA
EXPO tradeshow experience with “My CEDIA EXPO”. My CEDIA
EXPO is a personalized web-based tool available for each CEDIA EXPO
attendee. The software tool intelligently mines through the CEDIA EXPO
database of people, products and conference sessions, and generates
a custom report tailored to the attendees’ needs and interests.
My CEDIA EXPO will be released to support CEDIA EXPO,
the premier annual trade event for the residential electronic systems
industry. After attendees register, they will receive an e-mail with
a personalized report detailing people they should meet, companies
they should visit and conference sessions they should attend, all based
on the preference each attendee outlines when they register. My CEDIA
EXPO utilizes BDMetrics’ You-Based™ relationship technology
which continually matches the interests of an attendee to the event
content.
“My CEDIA EXPO will deliver focused, relevant information
to all of our attendees based on their business needs and preferences,” says
Debbie Antrim, Director of EXPO.
“While My CEDIA EXPO enhances the attendee experience
at CEDIA EXPO we are also proud to introduce SmartBooth for exhibitors.
SmartBooth is a suite of web-based prospecting tools that increases
the value for our exhibitors. SmartBooth uses “push” technology
to let exhibitors know which registrants are actively searching for
the products they have to offer and enables them to directly reach
these prospects before, during, and after the event. SmartBooth is
the exhibitor’s tool for tapping into My CEDIA EXPO, the active
online buying community of CEDIA EXPO registrants,” says Antrim.
BDMetrics Senior Vice President Paul Navarro remarked, “CEDIA
is a consistent innovator, seeking ways to further enhance the value
received from attending CEDIA EXPO. The creation of My CEDIA EXPO and
SmartBooth makes CEDIA EXPO the most valuable and efficient four days
of the year. My CEDIA EXPO will be available in early June.”
CEDIA EXPO will take place September 13-17, 2006 at the
Colorado Convention Center in Denver. For more information on CEDIA
EXPO, visit www.cedia.org/expo.
About CEDIA
CEDIA is an international trade association
of companies that specialize in designing and installing electronic
systems for the home. The association was founded in September 1989
and has more than 3,000 member companies worldwide. CEDIA Members
are established and insured businesses with bona fide qualifications
and experience in this specialized field. CEDIA Members include residential
electronic systems contractors who have emerged as the “fourth
contractor” in the building and remodeling industries alongside
electrical, plumbing, and HVAC professionals. For more information
on CEDIA, visit the association’s Web site at http://www.cedia.org.
About BDMetrics
BDMetrics www.bdmetrics.com develops
You-Based™ relationship analytics technology that dynamically
personalizes the event experience around the unique needs and interests
of each active or prospective attendee and exhibitor. Adopted by
industry leaders, this powerful You-Based technology drives attendance,
increases exhibit sales, produces highly qualified “in person” leads
and reveals critical market intelligence to improve event performance.
BDMetrics is a privately-held company based in Baltimore, MD.
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