Successfully Delivering Ultra HD/4K to Your Clients
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Successfully Delivering Ultra HD/4K to Your Clients

CEDIA
Sep 22, 2014

hdtvUltra HD/4K resolution has arrived, and as a home tech pro, you will need to be able to answer all of your clients’ questions about this new technology.

Almost every major TV manufacturer has an Ultra HD/4K product on the market, and according to TechRadar, every other display device - smartphones, tablets, monitors - will be expected to rise to these new standards in the near future.

What is Ultra HD/4K?


Ultra HD/4K resolution means the screen has about 8 million pixels, which is four times more than the current 1080p display. The new technology developed the name 4K because an image is about 4,000 pixels wide. Technically, ultra HD stands for any resolution more than 3840 by 2160, but the two terms are often used interchangeably.

Is the Difference Noticeable?


The gap in resolution between HD and 4K is similar to the one between standard definition and HD. A 4K screen will provider a clearer picture than HD, but some viewers may not notice if they aren't viewing 4K content or are watching from far away.

For those sitting too far away from the screen, their eyes and brain won't process any more information than from an HD picture. As with any display, there's an optimal distance for viewing, and the further away viewers get from that point, the less benefit they’ll see.

Has 4K Truly Arrived for Consumers?


The main issue with 4K is that there's very little 4K content available right now. The same problem came up with electronics moved over to HD - there was an adjustment period in which the content wasn't necessarily up-to-snuff for the viewing mode.

Broadcast TV isn't 4K, and there is no 4K standard for discs yet either - though a 4K Blu-ray may be coming soon, TechRadar stated. 4K isn't yet widely available for streaming content either because bandwidth and internet speeds are big issues. However, the shift is beginning, and many movies and TV shows are being filmed in 4K. Consumers who have a 4K TV and a Netflix subscription can test it out with a few shows and movies.

The tech industry is incredibly excited about the higher resolution, and it's sure to mean beautiful images in the future. Your clients may prefer to have the technology now so they’re ready when more content is delivered in 4K, or they might want to wait and choose HD resolution for now.

Upcoming Workshops


To help prepare for your customer's inquiries, CEDIA and Crestron have teamed up to host a free Ultra HD/4K workshop. The next two offerings are:

Schaumberg, IL (near Chicago)
September 25 from 9 a.m. to 4 p.m.
Crestron Training Facility
935 National Parkway, Suite 93570

Flower Mound, TX (near Dallas/Fort Worth)
October 23 from 9 a.m. to 4 p.m.
Crestron Training Facility
1200 Lakeside Parkway, Suite 250

Learn more and register now.


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CEDIA blog posts are intended to provide general information and should not be regarded as legal opinions or advice.

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