Manufacturer Product Training

Your exhibit will convince companies to buy your new products. But it’s your product training that will make them customers forever.

Exhibiting at CEDIA EXPO is critical to your success. It’s your exhibit that will turn heads, rivet attention, and convince the industry’s most important decision makers and opinion leaders to buy your products. But it is your product training that will make your customers want to be lifelong partners.

Why? Only CEDIA EXPO Product Training allows you to provide in-depth information, solve problems, gain useful customer feedback and build long-term relationships at the industry’s largest and most important show. No other product training environment has the kind of reach and focus that CEDIA EXPO can bring to your company.

Attract the best and brightest by being a CEDIA CEU provider!

CEDIA EXPO Product Training is even more critical to your success now that you can become a CEDIA CEU provider. Being a CEDIA CEU provider allows you to attract the industry’s CEDIA certifi ed residential electronic systems contractors to your courses. Apply to become a CEDIA CEU provider.

How can you make attendees love your product training and your company?

CEDIA surveyed hundreds of residential electronic systems contractors and found some common themes among what makes a product training class a success or failure. Keep these things in mind as you prepare your product training classes for CEDIA EXPO. A great class builds a great relationship that lasts.

First, here is what attendees did NOT like about some product training classes:

• Too many of the classes have been repeated for several years.
• The instructor was not knowledgeable in the technical aspects of the class.
• It was a glorifi ed sales pitch, not something that was helpful from a technical standpoint.
• I didn’t learn anything until the class was over and the instructor answered questions.

In contrast, here are the reasons why attendees LOVED their product training classes and the companies that offered them:

• “The classes were new and provided lots of variety.”
• “The audience asked questions about the problems they have encountered – and the expert showed us how to fi x them. Perfect.”
• “It provided lots of in-depth information and was very technical - that’s what our company needs.”
• “There was lots of time to ask specifi c questions. The instructor really knew his stuff.”
• “The product sounded great, but I needed the nitty-gritty tech info to make my decision. That’s what they delivered.”
• “They didn’t waste my time with the sales pitch, they jumped into the technical information I needed to make this product work. This is the kind of company I want want to work with.”

Apply today to offer CEDIA EXPO Product Training. Make your company the one that the industry’s leading residential electronic systems contractors want to work with for years to come.