Author Archives: Summer Havron

Summer Havron

About Summer Havron

Summer Havron is CEDIA's Marketing Coordinator. She can be reached at shavron@cedia.org.

Is This Thing On?: Email Marketing Measurement and Tracking

Posted on April 1, 2013 by Summer Havron

This is the third installment in a three-part series on email marketing for home technology professionals. Check out parts one and two. As a home technology professional, you wouldn’t walk away from a job until you have tested the components and ensured … Continue reading →

Posted in Business Growth | Tagged , , , | 1 Comment

Email Marketing 101: 6 Things to Do Before Hitting “Send”

Posted on March 25, 2013 by Summer Havron

This is the second installment in a three-part series on email marketing for home technology professionals. Check out parts one and three. With 77% of consumers preferring email for permission-based marketing (over direct mail at 9%)*, email marketing is alive and well. If … Continue reading →

Posted in Business Growth | Tagged , , , | 2 Comments

Email Marketing 101 for Home Tech Pros

Posted on March 18, 2013 by Summer Havron

This is the first installment in a three-part series on email marketing for home technology professionals. Check out parts two and three. Part 1: Contact List? What Contact List? You don’t personally know me, but I probably email you at … Continue reading →

Posted in Business Growth | Tagged , , , | 3 Comments

The Highway of Social Media Marketing

Posted on February 21, 2013 by Summer Havron

So you’ve made the move and added social media as part of your marketing efforts. Good for you. It’s a vital part of any marketing plan today. Let me ask you a question. Do you know where your social media … Continue reading →

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A Dose of Sanity: Tracking Your True Profitability

Posted on May 21, 2012 by Summer Havron

We’ve said it before: You’re crazy busy, and you don’t have enough time to dedicate to your financials. (Missed our first blog? Check out Crazy, Busy, Business: 3 Reasons You Must Job Cost). But you must find the time to keep … Continue reading →

Posted in Operational Excellence | Tagged , , | 2 Comments

Crazy Busy Business: 3 Reasons Why You Must Job Cost

Posted on April 9, 2012 by Summer Havron

Crazy busy? Almost more work than you can handle? It’s time to make your life a little easier. Join the 51 percent of electronic systems contractors (ESCs) who are job costing* and saving themselves time and money. What is Job … Continue reading →

Posted in Operational Excellence | Tagged , , , | 2 Comments