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CEDIA Press Releases


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Homeowners Embrace Smart Technology When Renovating Homes,Houzz Survey Finds


 

DALLAS (September 15, 2016) - Renovating homeowners are integrating "smart" features into their homes, according to the 2016 U.S. Houzz Smart Home Trends Survey, conducted in collaboration with CEDIA. The survey of nearly 1,000 homeowners in the midst of, planning, or who have recently completed a home renovation project found that nearly half of renovating homeowners are incorporating "smart" technology: systems or devices that can be monitored or controlled via smartphone, tablet or computer (45 percent). In fact, renovated homes are more than twice as likely to include a smart system or device than before the renovation (51 versus 20 percent, respectively). Nearly a third of upgraded smart home systems or devices can be controlled via a central hub (30 percent), and a quarter include voice-controlled features (26 percent). Homeowners report greater levels of satisfaction with their upgraded smart features than their non-smart features.

Homeowners are installing smart devices for security/safety (25 percent), entertainment (18 percent), climate control (14 percent) and lighting (12 percent) in their renovated homes. The top smart security/safety devices include fire and gas alarms, and cameras (in 9 percent of renovated homes, each), followed by motion, glass breakage and/or door sensors, door locks and/or video doorbells (5 percent each). A third of upgraded alarms and two-thirds of upgraded cameras have smart features. Additionally, 12 percent of renovated homes include a smart thermostat - 40 percent of upgraded thermostats or temperature controls are smart. Eight percent of upgraded homes feature a smart TV, and seven percent include smart speakers or video/music streaming devices. When it comes to lighting, 11 percent of renovated homes include smart indoor lighting, and 4 percent include smart outdoor lighting.

"Our data sheds light on how renovating homeowners are embracing smart technology," said Nino Sitchinava, principal economist at Houzz. "These homeowners aim to improve the comfort, convenience, safety, and energy usage of their home during their renovations, and smart technology appears to address many of their needs. While many homeowners report difficulty learning about and finding the right smart products to fit their needs, high levels of adoption and satisfaction among renovators are sound predictors of a wider reliance on these technologies among the general public in the near future."

Smart Spending

Spending on smart systems and devices differs depending on the technology type. The majority of smart home security/safety upgraders spend less than $1,500 or less on their new/updated features (76 percent), while only 5 percent invest more than $5,000. There is greater variability in the cost of smart entertainment upgrades, with half spending $1,500 or less (48 percent), and another half investing more than $1,500 (52 percent). One-fifth of entertainment upgraders spend more than $5,000 on their new technology (21 percent). Similarly, nearly half of smart lighting upgraders spend $1,500 or less (47 percent), while just over half spend more than $1,500 (53 percent). In terms of smart climate control technology, homeowners rarely spend within the $1,501-$2,500 range. Instead, half of renovating homeowners report spending under $1,501, and another half spend more than $2,500 (50 percent and 46 percent, respectively). Similar to entertainment upgraders, a fifth of renovating homeowners updating climate control systems invest more than $5,000 in their new features (21 percent).

Motivations

Homeowners select features with smart technology for a variety of reasons. For security/safety devices, protecting their homes against intruders (67 percent), and monitoring/controlling the safety of their home when they are away (52 percent) or from anywhere in the home (30 percent) are of primary concern. Protection against intruders is a stronger motivation for those installing smart security/safety features than those installing non-smart options (67 versus 51 percent, respectively). When it comes to smart entertainment devices, improving the entertainment experience (80 percent), the comfort of the home (55 percent) and the desire to have the latest technology or to change the mood or vibe of the home are paramount (27 percent each).

Smart climate control features are selected to improve the comfort of the household (71 percent), reduce energy consumption (68 percent) and to monitor or control their device while away from home (41 percent). In terms of lighting, homeowners are motivated to include smart tech to reduce energy consumption (59 percent), improve the comfort of the household (54 percent) and have the ability to change the mood or vibe of the home (34 percent).

Challenges and Barriers

The top two challenges renovating homeowners face when it comes to incorporating smart home features are educating themselves about available options and finding the right products/technology. This is consistent for security/safety, lighting, climate control and entertainment features. Over half of renovating homeowners opted against adding smart technologies during their renovation projects (55 percent). Among those non-adopters, only a third gave the technologies some consideration (34 percent), but ultimately decided not to go the smart tech route due to a lack of interest (37 percent), cost concerns (31 percent), or privacy concerns (23 percent).

A Helping Hand

The majority of renovating homeowners rely on professional help for the installation of both smart and non-smart security, climate control and lighting products, though they are even more likely to turn to pros in the case of smart technology upgrades in these categories. This is especially true for the installation of smart alarms and fire/gas detectors (67 percent turn to pros versus 46 percent of those installing non-smart solutions), motion-sensing lighting (63 percent versus 45 percent) and cameras (42 percent versus 21 percent). However, renovators upgrading entertainment systems/devices enlist professional help to a lesser extent than those upgrading security or safety. TVs and music streaming devices with smart features are more likely to require professional installation (38 percent and 27 percent, respectively) than those without smart capabilities (26 percent and 17 percent, respectively).

 

You can download the full 2016 U.S. Houzz Smart Home Trends Study here.

The "2016 U.S. Houzz Smart Home Trends Survey" is an online survey of U.S. Houzz users conducted in August 2016. n=987.

Houzz and CEDIA will present the results of the 2016 U.S. Houzz Smart Home Trends Survey at the CEDIA 2016 trade show at noon CT on September 15, in booth #4710.

Houzz has over 11 million photos of professional designed interiors and exteriors, including completed kitchenand bathroom projects, and more than 1 million active home remodeling and design professionals including architects, interior designers, general contractors and design-build firms.


CEDIA Casts Global Vision for the Future of the Association


 

 

Press ConferenceINDIANAPOLIS (September 15, 2016) – CEDIA and CEDIA EMEA today announce their intent to formally integrate to one unified worldwide association which will bring significant benefits to all members. 

“Many of our members may not realize that CEDIA EMEA has been operating under a licensing agreement since that office opened in 1997,” said Vin Bruno, CEDIA CEO. “While we have enjoyed a strong and productive partnership, we have identified that the member experience could be more seamless, the brand voice more consistent and our services to members improved through a formal integration.” 

This strategic move towards formal integration follows the increasing globalization of CEDIA member businesses and is a natural evolution for CEDIA after the implementation of the new global brand last year. The integration brings with it several key benefits including streamlined governance, broad global support, and added value for all CEDIA members.

Streamlined Governance

With integration, CEDIA will streamline its governance to make decision-making more efficient, representative and consistent. Instead of two separate governing boards, the association will be governed by a 13-member global board, comprised of nine elected directors who are home technology professionals matching the geographical diversity of the membership and up to four appointed skills-based directors. 

To ensure continuity, stability and balance during the initial integration period, a CEDIA Governance Task Force has determined the slate, approved by both boards.

Christiaan Beukes 
Sphere Custom Design & Installation – Salt River, Cape Town, South Africa

Henry Clifford
LiveWire – Richmond, Virginia 

Ken Erdmann 
Erdmann Electric – Springville, Utah

Dennis Erskine
Erskine Group, LLC – Vancouver, Washington

Omar Hikal 
Archimedia – Cairo, Egypt 

Greg Margolis 
HomeTronics, Inc – Dallas, Texas

Rob Sutherland
Inspired Dwellings – London, England 

Giles Sutton
JAMES + GILES – London, England 

Joe Whitaker

The Thoughtful Home – Clayton, Missouri

Global Support


The integration of CEDIA strengthens the voice and influence of the association, and its members, both globally and locally. CEDIA members will now have access to a much broader support system through CEDIA’s collective global staff and the deeper resources that it brings. As a global organization, CEDIA will also be able to better advocate for members who work across international borders, and deploy resources wherever they are required by members around the world.

Added Value for All CEDIA Members


Unifying as one global organization increases operational efficiencies while decreasing expenses and tax burdens; and these savings will be invested directly back into member programs. With combined resources, CEDIA will be better able to fund outreach to both consumers and the design/build industry and revitalize efforts to grow and develop membership in additional countries. Our unified voice and messaging will ensure that every dollar we spend in promoting CEDIA is amplified.  

CEDIA Americas and Asia Pacific members are encouraged to vote in support of the global integration and new slate of board members. Voting for CEDIA Americas and Asia Pacific will be open September 15 – 20, 2016. Voting stations will be available at the CEDIA 2016 show in the CEDIA booth, as well as through traditional online voting, mail and fax. CEDIA EMEA members will vote at their annual general meeting, which is in November. The effective date of the integration will be January 1, 2017 and the new board will take office at the first board meeting in January.



CEDIA Unveils Plans for Workforce Development and Veterans' Employment


 DALLAS (September 15, 2016) - CEDIA today affirmed its commitment to workforce development and veterans' employment. CEDIA's workforce development initiative seeks to provide a comprehensive solution to one of the most consistently voiced pain points of CEDIA members -- lack of a qualified workforce. 

The new initiative lays the foundation to begin filling the pipeline with skilled home technology professionals.

"Our industry is growing at a rapid pace with more than 50 billion devices expected to be connected by 2020. We are prioritizing the development of our workforce to answer the needs of our members," said Vincent Bruno, CEO of CEDIA. "The strategic two-pronged approach, developed with insight from our research team, our members and our stakeholders, will allow for industry professionals and veterans to confidently and knowledgably navigate a career path within this industry."

CEDIA is working with the US Veterans Administration through its "Transition Assistance Program" (TAP) to ensure a career path within the home technology industry is presented as a viable option by a professional career counselor. Additionally, CEDIA is working with the US Department of Labor to develop a nationwide, updated apprenticeship program for the Electronic Systems Technician (EST). The new apprenticeship program lays out training and testing more clearly and allows for scalability depending on skill levels.

Workforce Development initiatives have been and will continue to be a priority for CEDIA for the coming year.





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