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Owner: How Millennials Will Reshape the Home Improvement Market

Since the 1970s, the Baby Boom generation has largely defined the housing and home improvement industries nationally. However, the millennial generation — the largest demographic group in our history — is just entering the market, and promises to fundamentally reshape it.

This presentation will look at how millennials make their home improvement decisions, what types of projects they are likely to undertake, and how their involvement will fundamentally reshape the industry for the next two decades.

 

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