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Marketing 101: The Fundamentals of Marketing & Branding (ESCR121)

Better market your business by learning how to create a compelling brand that will form the foundation for future success.

CEU Value: 1.5

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General Info Details
Register for Class Register for Class! - $80.00
Class Information Details

Learn what marketing is, what it does, and how to develop a strong brand foundation for your marketing process.

At the conclusion of this course, participants should be able to:

  • Define marketing and identify its many activities
  • Recognize and align key components of their brand and its promise
  • Identify the strategic elements of marketing
  • Develop targeted activities consistent with their promise

This eCourse consists of an in-depth lecture of course content segmented in small, organized chunks and married with additional material. Types of material in this course include:

  • Quizzes
  • Comprehension activities
  • Downloadables such as worksheets, reference documents, diagrams, and additional reference material

A post-assessment test is included. A 70% is needed in order to receive CEUs.

After registering, this eCourse will be available for 90 days. To access, log in to cedia.net and select My CEDIA then My Training.

Class Length: 1.5 hours

 

Regular Price: $80
CEDIA Member Price: $50

   


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